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Today, DISQO is thrilled to welcome Stephen Jepson to the team. An advertising research & measurement veteran, Jepson is joining DISQO as the Executive Vice President of Sales for Advertising Measurement. In this new role, Jepson will lead the highly anticipated rollout of DISQO’s cookieless media measurement and advertising effectiveness solutions.
An influential thought leader in the research industry, Jepson brings more than 20 years of experience to his role at DISQO. He is a subject matter expert in providing high-quality and creative solutions to customers who need to understand the impact of their ad campaigns.
Prior to his role at DISQO, Jepson was Senior Vice President at MetrixLab, where he sold research to brands, media companies, and agencies. He also has eighteen years of experience as a founding member of InsightExpress (acquired by Kantar Millward Brown), where he built a robust ad measurement platform while managing the company’s research, sales, and operations teams.
DISQO is excited to welcome Jepson onto the team, excited for the insight, expertise, and innovative thinking he will bring to the table. Jepson also shared his excitement for the DISQO product: “Helping forward-thinking marketers measure and optimize their advertising efforts by combining behavioral and attitudinal data — it’s not just a dream anymore. The single source is real!”
When he’s not seeking the thrill of working with clients, Jepson spends time skiing the slopes in Lake Tahoe and relaxing in his Northern California home with his wife Mary and two children Zachary and Ashley.
