Connect opinions and behaviors across all digital touchpoints, desktop & mobile.

We connect what people say and actually do to drive confident business decisions

Read More

Learn about our team

leadership image

DISQO is excited to announce our new systems integration partnership with Decision Analyst, one of the nation’s largest privately owned marketing research firms. Decision Analyst can now blend our first-party…

See More

Check out what’s new

New DISQO Research: Contaminated Data In Siloed Campaign Measurement Threatens Brand ROI

DISQO’s cookieless, fully permissioned, first-party view of consumers’ online behaviors uncovers...

DISQO Acquires Verto Analytics

DISQO expands product resources for its massive first-party audience insights...

New DISQO Research: Current Digital Ad Optimization Methods May Depress Sales Due To Increasing Data Restrictions

Hard to measure views to product pages on ecommerce platforms...

Survey Junkie

Survey Junkie is an online community with over 10 million members dedicated to making your voice heard.

  • share opinion Share Opinions
  • earn rewards Earn Rewards
  • share behaviours Share Behaviors
See More

Announcements

DISQO Raises $13.5 Million to Bring First-Party Data at Scale to Decision Makers

Want complete consumer data, but ethically sourced?

Los Angeles – August 14, 2018 – DISQO, the leading provider of first-party data for researchers, marketers, and insights professionals, announces a $13.5 million Series A financing round led by Alpha Edison along with participation from existing investor Bonfire Ventures. DISQO provides high quality consumer data to the world’s largest market research and analytics companies, which account for over 70% of the total spend in the U.S. research industry. It engages people from its proprietary panel to participate in over one million interviews per month to power data driven decisions.

DISQO will use the new capital to help clients discover what consumers think, how they behave, and the WHY behind consumer preferences by harnessing and delivering multi-channel data. It expects to expand its current offerings by launching new analytic applications, developing its behavior-measurement and mobile capabilities, and building tools to provide a true and holistic view of consumer behavior.

This comes at a time when researchers and corporate buyers are voicing frustrations over the alarming decline of data quality, which is primarily caused by today’s fragmented consumer data supply-chain. DISQO’s technology and philosophy addresses researchers’ most fundamental needs by delivering single-source data at scale, which is accurate, complete and unequivocally verifiable.

DISQO’s human-centric philosophy revolves around creating a transparent and trusted environment where consumers openly share their opinions and behavior in order to improve the brands they value. In turn, this information empowers decision-makers with unprecedented understanding of consumers at large and enables product testing, brand equity, and ad effectiveness, among other research.

“In a world that’s increasingly relying on data, clients are turning to us for quality solutions so they can make decisions more confidently,” said Armen Adjemian, CEO of DISQO. “We’re committed to providing the most detailed and complete reflection of consumers’ attitudes and behaviors to fuel our clients’ most impactful decisions.”

“DISQO helps customers answer why a consumer behavior occurred,” said Nate Redmond, Managing Partner at Alpha Edison. “By building trust with consumers across a rapidly growing panel, DISQO collects unique data. Customers can use this data to not just answer who made a purchase and what they bought, but why the decision was made. We’re excited by the impact DISQO can have in helping its clients achieve unprecedented insights.”

“We were early investors in DISQO. Since then, the company’s growth has exceeded our expectations,” said Jim Andelman, co-founder and Managing Director at Bonfire Ventures. “It’s a testament to the offering’s data quality, the scale of their audience, and the team’s fanatical focus on client satisfaction and delivering value.  We could not be more pleased to support DISQO’s continued growth.”

ABOUT DISQO

DISQO is a fast-growing, LA-based technology company empowering all knowledge workers with the most accurate and reliable first-party data to drive insight. It has developed high quality single-source consumer research panel which engages people to share data. The company is the leading provider of data to over 100 of the world’s largest market research and analytics companies and powers over one million surveys on a monthly basis. Visit www.disqo.com.

testimonial quotes

DISQO’s greatest advantage is the opportunity to peek into behavior behind the forbidden “walled gardens’’ by using their identity-based platform instead of using 3rd party cookies to capture ad exposure.”

Bruce Williams

Want complete consumer data, but ethically sourced?