Advertising agencies are the powerhouses of the marketing engine, tuning the intersection of art and science that drives data-driven performance and long-term value for brands. DISQO’s ad measurement is built to help agencies optimize across all platforms, including TV, and mobile, even in walled gardens, without the need for cookies or measurement tags. No longer do agencies need to spend hours merging spreadsheets from different publishers and platforms to optimize campaigns based on brand impact, site visitation and sales.
With 30X the data of legacy ad measurement solutions, we help agencies identify the most valuable insights to build strong ROI and provide strategic guidance to your clients.
what are clients saying?
DISQO's greatest advantage provides the opportunity to peek into behavior behind the forbidden “Walled Gardens” by using their identity based platform instead of using 3rd Party cookies to capture ad exposure. This allows us to identify and survey those who would typically fall outside of research parameters set by many other research firms.
Bruce Williams | Partner Research | UM
Your Questions Answered.
How can I measure complete campaigns – even ads delivered in walled gardens – uniformly, without requiring massive spreadsheet reconciliation from publishers grading their own homework?
What are the cross-platform impacts of campaigns across desktop, mobile, linear TV, CTV/OTT, print, audio and other platforms?
How can I accurately measure campaign effectiveness in a cookie-free, tagless world without invading consumer privacy?
Can I show my client that the campaign is impacting both brand and performance measures concurrently?
Which publishers, creative assets and targets drove the greatest lift? Where is there room to optimize?
How can I go beyond media impact to deliver strategic insights by demonstrating the impact of my clients’ campaigns on competitors’ site visitation and sales?
Am I able to assess my true incremental ad impact versus what would have happened without ads, using a test and control methodology that ensures both groups have the same propensity toward the brand?Learn How
Measure all digital platforms, including walled gardens on mobile
Use the same methodology for all platforms, ensuring consistent comparisons
Assess using a pioneering test & control methodology based on prior brand propensity
Uncover how specific advertising tactics impact brand attitudes and perceptions, plus changes in website visitation, search activity, and online purchases
Deliver 30x more post-view consumer touchpoints than standard campaign reporting
Measure the impact of advertising on brands and their competitors
Provide cookie-free measurement
Avoid issues associated with ad blocking
Eliminate the need for special integrations and siloed/incomplete measurement
Can you see everything people do online after seeing your ads, even on competitors sites?
Ad exposure is a given part of everyday life, but how many of those ads make an impact?
Healthy Alternative to Cookies
How can ethical identity help brands, agencies, and media improve ad effectiveness?