Your all-access to total ad impact
What can our first-party audience data do for you? Optimize across all platforms, full funnel, complete journey, call it what you want. Any platform, any network, social, mobile, OTT and TV. No cookies ever.
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To win, you need ad measurement that can’t be beat
You need to measure ad effectiveness - everywhere. People want choice in how their data is used. DISQO’s first-party data platform rewards consumers for sharing opinions and post-exposure behaviors to help you optimize campaigns and grow. You get insights you can trust, from brand awareness to e-commerce and sales.
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30x
The data
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Optimize your ads along the entire buying journey. With 30X the consumer behaviors you’ve been missing, eliminate your blind spots and connect insights across platform silos. Combine opinions and behavior to isolate what’s driving conversions. Complete, ethical, permission-based insights.
DISQO’s greatest advantage is the opportunity to peek into behavior behind the forbidden “walled gardens’’ by using their identity-based platform instead of using 3rd party cookies to capture ad exposure.”
Bruce Williams
No measurement blind spots
Get an all-access pass to impact - straight from willing consumers
Measure all digital platforms, including social networks and e-commerce sites, even on mobile
Make consistent comparisons using the same methodology for all platforms
Factor in prior brand propensity to make sure you’re getting true lift
Full-funnel ad impact
Collecting opinions is a start. Combining opinions with digital actions takes you to the finish line.
Uncover how specific advertising tactics impact brand attitudes and perceptions
Directly see the impacts of your ads on changes in website visitation, search activity, and online purchases, including whether your ads make people visit your competitors… oops!
Incorporate 30x more post-view consumer touchpoints than standard campaign reporting
Future-proof technology
Sure, you can scramble for identity workarounds. Or you can rest knowing you’ve got ethically-collected data built for tomorrow from a 100% consented audience right now.
Forget cookie restrictions, missing mobile identifiers and dubious hashed ID schemes
Avoid issues associated with ad blocking and ad fraud
Eliminate the need for special integrations and measurement silos
REPORT
Brand Purpose & Brand Activism
Consumer reaction when brands take a stand
CASE STUDY
OTT & A Cup of Joe
Top streaming platform creates buzz for well-known coffee retailer
CASE STUDY
No More Using the S-word. Silos.
How an agency illuminated strong media impact for a top tech client
Report
The Healthy Alternative to Cookies
The recipe for identity needs an overhaul
