When you choose DISQO for advertising effectiveness, you measure the entire customer journey, across all digital platforms, using future-proof technology, enabling you to finally expose the total impact of your advertising efforts. We help you illuminate valuable insights that have been blind spots in traditional ad measurement solutions.
Our ability to see 30X the consumer behaviors of legacy ad measurement solutions, empowers you to become a strategic partner in the growth of your organization.
DISQO's greatest advantage provides the opportunity to peek into behavior behind the forbidden “Walled Gardens” by using their identity based platform instead of using 3rd Party cookies to capture ad exposure. This allows us to identify and survey those who would typically fall outside of research parameters set by many other research firms.
Bruce Williams | Partner Research, UM
Brands
Agencies
Media
Measure all digital platforms, including walled gardens on mobile
Use the same methodology for all platforms, ensuring consistent comparisons
Assess using a pioneering test & control methodology based on prior brand propensity
Uncover how specific advertising tactics impact brand attitudes and perceptions, plus changes in website visitation, search activity, and online purchases
Deliver 30x more post-view consumer touchpoints than standard campaign reporting
Measure the impact of advertising on a brand and its competition
Provide cookie-free measurement
Avoid issues associated with ad blocking
Eliminate the need for special integrations and siloed/incomplete measurement
Magnifying Measurement
Can you see everything people do online after seeing your ads, even on competitors sites?
Ad Relevance
Ad exposure is a given part of everyday life, but how many of those ads make an impact?
Healthy Alternative to Cookies
How can ethical identity help brands, agencies, and media improve ad effectiveness?