Measure the Moment

 

Elevating Ad Measurement

Traditionally, brand lift measurement has relied only on attitudinal responses to understand campaign effectiveness. However, attitudes are not predictive of performance. With DISQO, advertisers can enjoy clearer, actionable insights into what really works — and what doesn’t — for their campaigns.

Unified Understanding

We unify both behavioral & attitudinal data to provide true ad effectiveness insights.

Unparalleled Quality

We are the only ad measurement provider to use 100% fully validated first party, opt-in data, ensuring utmost data quality.

Actionable Insights

We track metrics in real time, helping you optimize in-market campaigns and improve overall campaign ROI.

Cross-Channel Visibility

Measure performance across all types of creatives, media partners, devices, & ad serving technologies.

Know What Works

Did your campaign work? Will brand lift translate to meaningful outcomes? Discovering the answers is in reach with cookieless ad measurement by DISQO.

Go beyond traditional lift studies to uncover how your campaigns are truly affecting consumer behaviors.

Our Approach

DISQO seamlessly bridges the behavioral and attitudinal impact of advertising. We capture the nonlinear path to purchase behavior in order to measure the true effectiveness of your campaigns.

Group Selection

Test & control groups are balanced against brand propensity & site visitation.

Ad Measurement

Exposed group is shown the ad to be tested in a natural, real world setting.

Data Collection

Both downstream & survey data is collected from both control & test groups.

Lift Assessment

Test & control groups are compared for attitudinal & behavioral shifts.

We also measure traditional attitudinal brand and persuasion metrics, including both aided & unaided brand awareness, message association, brand favorability and purchase intent.

Aided & Unaided Awareness

Advertising Awareness

Message Association

Brand
Favorability

Purchase
Intent

Brand
Attributes

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