Data Quality

We get it! We know our data drives new products, advertising, and billions of dollars of spend. We work relentlessly to ensure our clients achieve the best outcomes.

Quality is multi-faceted.
A strong foundation for data is comprised of many elements.

First Party

Information collected through a direct, opt-in relationship with the consumer (not through a third party).

Identity Validation

The practice of ensuring data is provided by people with proven identities and demographics.

Verified Behavior

Consumer behavior which is 100% confirmed by tracking actual digital activity.


The capability to capture data over time to detect changes in consumers' behaviors.


Data which is representative of the larger general population or the desired target audience.


The ability to yield consistent results when research is repeated multiple times.


Data that is based on true opinions and observed behavior.


Data which represents a complete 360-degree view of the consumer.

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