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DISQO is excited to announce our new systems integration partnership with Decision Analyst, one of the nation’s largest privately owned marketing research firms. Decision Analyst can now blend our first-party…

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Gongos & DISQO Partner to Transform Digital Behavioral Insights

GONGOS & DISQO PARTNER TO TRANSFORM DIGITAL BEHAVIORAL INSIGHTS Consultative Agency & Insights Platform Execute a Paradigm Shift Enabling Brands to More Comprehensively Understand Customers

ROYAL OAK, MI – Sept. 3, 2020 – Gongos, Inc., a consultative agency focused on driving customer centricity
for Fortune 500 companies, and DISQO, a Los Angeles-based audience-first insights platform, today
announced a partnership to offer organizations a fully agnostic digital consumer view of brands and their
category. This partnership enables the targeted analysis of a wealth of unstructured data, while providing
a clear path toward greater brand health and growth.
DISQO’s first-party audience allows for behavioral inputs at massive scale through permissioned data,
while Gongos analyzes and contextualizes the data against brand metrics to derive custom insights that are
meaningful, ongoing, and comprehensive. Beyond brand health measures, organizations are now armed
with the opportunity to identify consumer profiles, explore customer journeys, and analyze path-topurchase based on digital behaviors that more fully reflect consumers’ lives.
“Digital interactions with brands have grown exponentially since the onset of 2020 and comprise a lion’s
share of the customer’s journey,” said Camille Nicita, Gongos president & CEO. “Leveraging DISQO’s rich
data source—often not captured by conventional metrics—means marrying the what and the why to
develop activation strategies that provide a new dimension of competitiveness for brands.”
“DISQO powers the understanding of people in a customer-centric world,” adds Armen Adjemian, DISQO
Co-Founder and CEO. “We’re excited to be partnering with Gongos as they are one of the most forwardthinking agencies defining the future of customer centricity. Together, we enable brands to better
understand their customers and be ready to win the future.”
Gongos will join DISQO at this year’s annual IIeX North America event where DISQO’s Vice President,
Consumer Insights, Carl Van Ostrand and Gongos’ Senior Analytics Translator, Lisa Speck will co-present
“The Exponential Rise of Digital: The Critical Role of Behavioral Data in Brand Health” on Thursday
September 10th. The two will also present at the Insights Association’s Converge event in December.
DISQO is a next-generation consumer-first insights platform that delivers unprecedented data and
analytics to the market research industry. The company powers insights professionals and marketers with
automated solutions that drive consumer research and improve ad effectiveness. Today, DISQO delivers
an accurate and complete view of the consumer journey via technology built on the foundation of first-party research from millions of engaged consumers. By engaging consumers who choose to share their
attitudes and behaviors, DISQO captures the highest quality data, empowering its clients to make confident
decisions. Founded in 2015, DISQO is headquartered in Los Angeles, California, and has over 160
About Gongos
Gongos, Inc. is a consultative agency that places customers at the heart of business strategy. Partnering
with insights, analytics, marketing, strategy, and customer experience groups, Gongos operationalizes
customer centricity by helping companies both understand their customer needs and deliver on them better
than anyone else. Gongos was named a Forbes “Small Giant” in 2020; ranks #44 among the largest market
research organizations in the U.S.; and partners with Fortune 500 clients across multiple industries
including Coca-Cola, Mars Wrigley, Kellogg’s, U.S. Bank, UnitedHealthcare and General Motors. For
further insight into Gongos, visit

Susan Scarlet
Vice President, Strategic Branding
Gongos, Inc.
Megan Cuellar
Vice President
Interdependence PR (Gongos)
Anne Hunter
Head of Product Marketing
Hollis Guerra
Vice President
Blast PR (DISQO)

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