DISQO Acquires Verto Analytics

DISQO expands product resources for its massive first-party audience insights platform.

Glendale, Calif. — June 15, 2021 — Consumer insights platform DISQO today announced that it has acquired cross-device measurement company, Verto Analytics (Verto). As part of the transaction, DISQO acquired Verto’s technology, intellectual property and measurement capabilities. 

In making the announcement, Armen Adjemian, DISQO’s CEO said, “DISQO and Verto have shared a passion for helping insights professionals better understand how audiences engage with media, advertising and commerce. This acquisition expands our ability to help brands, agencies, media platforms and researchers generate more robust audience insights at a crucial time — when consumer experience journeys are going through metamorphic change.”

Headquartered in Helsinki, Finland, Verto built technology to measure consumer behaviors holistically. Verto’s solutions have been used by brands and media companies around the world to understand behaviors and measure consumer journeys. 

“DISQO is obsessed with building best-in-class products that deliver tangible value for our customers. This acquisition allows us to further accelerate our product innovation cycles in delivering truly innovative products for the consumer insights world,” said Drew Kutcharian, CTO, DISQO. “Verto’s team brought valuable technology to market, and we’re excited to welcome this team to DISQO.”