Armen is passionate about transforming the market research industry by enabling insights and marketing professionals with the tools they need to make the best business decisions. He’s seen the pervasive lack of trust in insights and how enterprises fail to take action on them. He founded DISQO to fuel insights clients can trust and activate. He drives strategy and execution of company-wide objectives, enabling the entire team to challenge themselves and grow personally and professionally.
Armen started his career at PricewaterhouseCoopers, where he established his foundation in finance and accounting. He quickly realized he was an entrepreneur at heart and spent the next ten years in various start-ups in the Los Angeles area. Armen is a tennis enthusiast and enjoys tag-teaming with his wife to raise their three boys.