Case Study

Magnifying Measurement

Get the Report

Magnifying Measurement:
Putting performance in perspective by capturing 30X more behavioral signals than traditional ad measurement.

Today when even more of life is lived online, using behavioral campaign effectiveness makes media spending more efficient and aligns all digital brand touchpoints. Whether it is ad exposure, website visitation, search or retail shopping, you can now understand how your advertising drove it all.

In this whitepaper we explore how a leading consumer goods company leveraged behavioral ad effectiveness measurement to determine the best ad creative for a popular cleaning product.

  • Learn how the brand increased their effectiveness signals by 30X
  • Understand how to use consistent, independent, metrics across standard display and walled gardens, without tagging or added technology
  • Watch the customer connect with the brand after seeing their ads across search, comparison engines and retailers
  • See how optimization on clicks and engagement might actually be driving worse performance and what you can do about it





Thank you!

Discover how one brand captured 30X more behavioral signals than traditional ad measurement. 






Thank you!

With more of life lived online, using behavioral campaign effectiveness makes media spending more efficient and aligns all digital brand touchpoints. Whether it is ad exposure, website visitation, search or retail shopping, you can now understand how your advertising drove it all.

In this whitepaper, we explore how a leading consumer goods company leveraged behavioral ad effectiveness measurement to determine the best ad creative for a popular cleaning product.

  • Learn how the brand increased their effectiveness signals by 30X
  • Understand how to use consistent, independent, metrics across standard display and walled gardens, without tagging or added technology
  • Watch the customer connect with the brand after seeing their ads across search, comparison engines and retailers
  • See how optimization on clicks and engagement might actually be driving worse performance and what you can do about it

Uncovering Digital Touchpoints

DISQO delivered a detailed report of ad effectiveness for each of the three creatives, providing the parent CPG company and the brand with considerably more data points than were previously available to them.

Indeed, the analysis revealed that the brand’s previous measurement methodology was only capturing 3% of the digital behaviors along the path to purchase.

By leveraging behavioral measurement across the entire digital path to purchase, the brand was able to measure and optimize against thousands of digital touchpoints previously unavailable to them.

Traditional Measurement With DISQO

Uncovering Digital Touchpoints

Traditional Measurement With DISQO

DISQO delivered a detailed report of ad effectiveness for each of the three creatives, providing the parent CPG company and the brand with considerably more data points than were previously available to them.

Indeed, the analysis revealed that the brand’s previous measurement methodology was only capturing 3% of the digital behaviors along the path to purchase.

By leveraging behavioral measurement across the entire digital path to purchase, the brand was able to measure and optimize against thousands of digital touchpoints previously unavailable to them.

About DISQO

DISQO is a consumer-first insights platform that delivers unprecedented data and analytics to the market research industry. The company powers insights professionals and marketers with automated solutions that drive consumer research and improve ad effectiveness. Today, DISQO delivers an accurate and complete view of the consumer via technology built on the foundation of the largest first-party research audience. By engaging consumers who choose to share their attitudes and behaviors, DISQO captures the highest quality data, empowering its clients to make confident decisions. Founded in 2015, DISQO is headquartered in Los Angeles, California, and has over 150 employees.

About DISQO

DISQO is a consumer-first insights platform that delivers unprecedented data and analytics to the market research industry. The company powers insights professionals and marketers with automated solutions that drive consumer research and improve ad effectiveness. Today, DISQO delivers an accurate and complete view of the consumer via technology built on the foundation of the largest first-party research audience. By engaging consumers who choose to share their attitudes and behaviors, DISQO captures the highest quality data, empowering its clients to make confident decisions. Founded in 2015, DISQO is headquartered in Los Angeles, California, and has over 140 employees.