
DID YOU KNOW?
What consumers tell us they do online isn’t always accurate
To shed some light on the Say-Do Gap and its potential implications for business decision making, DISQO conducted research measuring the difference between self-reported e-commerce shopping behaviors and the observed digital behaviors of survey respondents.
ALL INSIGHTS










We chose to partner with DISQO because of its leadership in fraud detection technology, its large and continuously updated U.S. panel, and its advanced sampling systems.
Jerry W. Thomas
President & CEO
Decision Analyst