First, people are spending more time online than ever before, making it even more important to understand consumer behaviors and the impact of advertising on people’s digital lives.
At the same time, cookies, a necessity for legacy ad effectiveness, conversion and attribution measurement, are increasingly problematic in a world where consumers’ trust in privacy practices is waning.
WHAT WILL YOU LEARN?
The good news from consumers about how they want to interact with you
The key elements of successful ad effectiveness measurement
Four options for cookieless measurement and how they stack up