Connect opinions and behaviors across all digital touchpoints, desktop & mobile.

We connect what people say and actually do to drive confident business decisions

Read More

Learn about our team

leadership image

Innovating an insights platform for the future

See More

Check out what’s new


DISQO releases industry-first unified ad effectiveness normative benchmarks

DISQO’s single-source CX intelligence platform enables brands to benchmark full-funnel...

CX Intelligence Platform DISQO welcomes Nicholas Weaver as VP Engineering

CX intelligence platform DISQO welcomes Nicholas Weaver as VP Engineering

DISQO taps Google Alum Nicholas Weaver to scale DISQO’s CX...

Do the WeRQ and DISQO CX Insights on LGBTQ+ ads, audiences and allyship

DISQO & Do the WeRQ CX insights on LGBTQ+ ads and audiences

Marketing to LGBTQ+ audiences must be integrated and mainstreamed 85%...

Survey Junkie

Survey Junkie is an online community with 1.5 million+ active members sharing zero-party data to fuel your insights advantage.

  • share opinion Opinions & behaviors
  • earn rewards 100% opted in
  • share behaviours 1B digital touchpoints monthly
See More

July 25, 2022


Attention metrics enhanced by Brand and Outcomes Lift

ANA Half-Day Attention Metrics Conference with Adelaide

Rika Takami Avatar

Written by

Rika Takami

DISQO was recently invited to speak at Association of National Advertisers (ANA)'s Attention Metrics Conference presented by Adelaide.


Our EVP, Advertising Effectiveness, Stephen Jepson, and Adelaide's Director of Analytics Ben Lowe, kicked off the afternoon with an in-depth look at our partnership announced last month.


Watch the 5-minute highlight reel below to learn more!



The session explored:

  • Why it's important for marketers to understand the relationship between attention and consumer behavior

  • How the integration of DISQO's Brand and Outcomes Lift into Adelaide's AU model enables brands to demonstrate the full-funnel impact of high-quality media

  • How brands can leverage scaled behavioral insights to improve mid and lower-funnel metrics, such as search, competitive site visits, and sales


Want to know more about using Brand Lift or Outcomes Lift for your campaign? Contact us or download more information on Brand Lift and Outcomes Lift here.