ARTICLES
Have you heard? Podcasts are a great advertising medium.
Podcast listeners include sought-after audiences of engaged listeners who pay attention to ads
Written by
Patrick Egan, Ph.D
ARTICLES
Bet on zero-party data in the cookieless future
Prepare for the digital ID apocalypse now, it’ll be here… eventually
Written by
Patrick Egan, Ph.D
ARTICLES
Consumer perspectives on in-game advertising
Illustrative quotes that underscore our reporting insights
Written by
Abbie Baxter & Patrick Egan, Ph.D.
FEATURED
How Brands Can Get in the Game
Understand consumer attitudes and behaviors to increase brand and outcomes lift from in-game advertising
Written by
DISQO
ARTICLES
Partnering to better understand every customer experience
A Q&A with Amy Pacheco VP, Marketplace Intelligence Havas Media Group
Written by
Mark Donovan
AD MEASUREMENT SOLUTION
Measure total campaign lift
Learn more
Measure the impact of every campaign on every media platform including TV, in-app and social
See full-funnel campaign impact from awareness to search to actual purchasing behavior
Future-proof your measurement from technology disruption, no cookies or mobile IDs required
Did you know?
Branding and sales work together to drive greater impact, even after a campaign ends
A major retailer needed to drive immediate sales and stay top of mind during the competitive holiday shopping period. By measuring brand and behavioral lift they discovered their strategy increased sales and interest in the brand that lasted well past the holiday season.
ALL INSIGHTS
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DISQO’s greatest advantage provides the opportunity to peek into behavior behind the forbidden “Walled Gardens” by using their identity based platform instead of using 3rd party cookies to capture ad exposure.
Bruce Williams
Partner, Research
Universal McCann