Connect opinions and behaviors across all digital touchpoints, desktop & mobile.

We connect what people say and actually do to drive confident business decisions

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Innovating an insights platform for the future

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Check out what’s new

DISQO wins Ad Age's Best Places to Work 2023 - image of people high-fiving

DISQO Named Among Ad Age’s Best Places to Work 2023

DISQO’s Culture, Leadership, and Benefits Recognized as its CX Intelligence Platform...

HAVAS MEDIA GROUP NORTH AMERICA AND DISQO REPORT: 35% OF US CONSUMERS CUTTING BACK ON HOLIDAY SPENDING

Havas Media and DISQO report: 35% of US consumers cut back on holiday spending

Insights illuminate divide between “haves” and “have-nots,” as well as...

DISQO Social Normative Benchmarks for Campaign Effectiveness

DISQO Releases Industry-First Full-Funnel Normative Benchmarks for Social Media Campaign Effectiveness

Single-source CX intelligence platform provides new effectiveness insights across siloed...

Survey Junkie

Survey Junkie is an online community with 1.5 million+ active members sharing zero-party data to fuel your insights advantage.

  • share opinion Opinions & behaviors
  • earn rewards 100% opted in
  • share behaviours 1B digital touchpoints monthly
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AD MEASUREMENT SOLUTION

Measure total campaign lift

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Measure the impact of every campaign on every media platform including TV, in-app and social

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See full-funnel campaign impact from awareness to search to actual purchasing behavior

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Future-proof your measurement from technology disruption, no cookies or mobile IDs required

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Did you know?

Branding and sales work together to drive greater impact, even after a campaign ends

A major retailer needed to drive immediate sales and stay top of mind during the competitive holiday shopping period. By measuring brand and behavioral lift they discovered their strategy increased sales and interest in the brand that lasted well past the holiday season.

LIFT IN PURCHASE

105%

LIFT IN SITE VISITS, A QUARTER AFTER AD STOPPED RUNNING

48%

ALL INSIGHTS

Articles

Industry-level differences in Brand Lift and Outcomes Lift

Reports

Brand & Outcomes Lift Benchmarks: 1Q23

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Partnering to better understand every customer experience

Reports

Holiday shopping actions and intentions

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Social media advertising benchmarks

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Evaluating advertising effectiveness benchmarks

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Full-funnel campaign perspective

Reports

Brand and Outcomes Lift Industry Benchmarks

Case Studies

Dialing up campaign impact with Brand & Outcomes Lift

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Applying advertising effectiveness benchmarks

DISQO’s greatest advantage provides the opportunity to peek into behavior behind the forbidden “Walled Gardens” by using their identity based platform instead of using 3rd party cookies to capture ad exposure.

Bruce Williams

Partner, Research

Universal McCann