Whitepapers
Evaluating Open-Ended Responses: One More Tool in the Quality Toolbox
Nej Kutcharian
1 Min.
In the marketing research industry, there is a lot of debate regarding how to best measure the quality of online survey data. Multiple checks are typically employed to identify potentially suspicious behavior or poor-quality data. Verbatim responses to open-ended questions are often included among the checks to remove respondents from data sets. Yet, some respondents...
