Announcements
Better Options to Siloed Cross-Platform Measurement
Anne Hunter
4 Min.
Life is cross-platform, measurement should be too. Today, DISQO is launching the second paper in our New Foundations of Ad Effectiveness series. The report, A Kaleidoscope for Cross-Platform Measurement: How measurement silos distort brand and behavioral lift research, explores how campaign measurement without a view across all platforms fails to deliver meaningful insights, at best,...
