Insights into the TikTok audience and ad perception
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TikTok has recently exploded in popularity, especially with younger and affluent audiences. Half of people who said they had used TikTok in the past month reported using the video sharing-focused social network nearly everyday. With creative videos and high virality, TikTok has created a new approach to content and ad formats to reach people along the customer journey. It’s no wonder brands are spending increasing amounts of marketing dollars to reach this engaged audience. But is it working to drive advertising effectiveness?
We used the power of DISQO’s zero-party data to combine observations of behavior on the platform, audience demographic profiles and surveys of TikTok users to gain insight into their opinion of advertising on the platform.
It turns out that most TikTok users like the advertising they see. They really like it.
But what do TikTok users do after they watch TikToks? And how does TikTok impact the path to purchase?
To find out what our survey and behavioral data told us about TikTok and it’s allure for marketers, check out our free report TikTok is All That…And a Bag of Clips
To see how DISQO could help accelerate your insights using zero-party opinion and behavior data to drive brand and sales lift, please connect with us here.