Connect opinions and behaviors across all digital touchpoints, desktop & mobile.

We connect what people say and actually do to drive confident business decisions

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DISQO wins Ad Age's Best Places to Work 2023 - image of people high-fiving

DISQO Named Among Ad Age’s Best Places to Work 2023

DISQO’s Culture, Leadership, and Benefits Recognized as its CX Intelligence Platform...


Havas Media and DISQO report: 35% of US consumers cut back on holiday spending

Insights illuminate divide between “haves” and “have-nots,” as well as...

DISQO Social Normative Benchmarks for Campaign Effectiveness

DISQO Releases Industry-First Full-Funnel Normative Benchmarks for Social Media Campaign Effectiveness

Single-source CX intelligence platform provides new effectiveness insights across siloed...

Survey Junkie

Survey Junkie is an online community with 1.5 million+ active members sharing zero-party data to fuel your insights advantage.

  • share opinion Opinions & behaviors
  • earn rewards 100% opted in
  • share behaviours 1B digital touchpoints monthly
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TikTok: ad formats people enjoy deliver opportunity for brands

Insights into the TikTok audience and ad perception

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TikTok has recently exploded in popularity, especially with younger and affluent audiences. Half of people who said they had used TikTok in the past month reported using the video sharing-focused social network nearly everyday. With creative videos and high virality, TikTok has created a new approach to content and ad formats to reach people along the customer journey. It’s no wonder brands are spending increasing amounts of marketing dollars to reach this engaged audience. But is it working to drive advertising effectiveness? 

We used the power of DISQO’s zero-party data to combine observations of behavior on the platform, audience demographic profiles and surveys  of TikTok users to gain insight into their opinion of advertising on the platform. 

It turns out that most TikTok users like the advertising they see. They really like it.

But what do TikTok users do after they watch TikToks? And how does TikTok impact the path to purchase? 

To find out what our survey and behavioral data told us about TikTok and it’s allure for marketers, check out our free report TikTok is All That…And a Bag of Clips 

To see how DISQO could help accelerate your insights using zero-party opinion and behavior data to drive brand and sales lift, please connect with us here.

DISQO’s greatest advantage is the opportunity to peek into behavior behind the forbidden “walled gardens’’ by using their identity-based platform instead of using 3rd party cookies to capture ad exposure.”

Bruce Williams

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