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Siloed ad measurement? Not on DISQO’s watch.
While measurement is becoming increasingly siloed with the loss of cookies and mobile IDs, consumers are enjoying content across all platforms more than ever. New foundations for advertising measurement are required to keep pace with these rapid changes.
Join DISQO’s VP of Product Marketing, Anne Hunter, at the Cynopsis Measurement & Data Conference on June 16th, 3:30 PM Eastern, as she discusses new foundations for ad measurement. Hear about:
- novel data on consumer cross-platform usage,
- challenges to existing, siloed solutions for measuring ad effectiveness,
- the risk of “mutant” insights giving a distorted view of consumer audiences and their path to purchase, and
- how marketers can revisit classical techniques with a modern methodological twist to get a complete understanding of advertising impact everywhere.
Anne’s talk promises to be an a-ha moment for marketers and researchers losing sleep over how to keep up with rapid changes in consumer behavior while also navigating challenges in adtech and regulatory environments. Hint: there is a technology solution that is ethical and fully permissioned by consumers.
About Cynopsis
The Measurement & Data Virtual Conference is Cynopsis’ 5th annual event with hundreds of analysts, researchers and media leaders coming together virtually. Over the course of two days, the freshest thinking on buying and selling for the holistic video marketplace will be presented.
Learn more about the Cynopsis Measurement & Data Virtual Conference and register for the event.
Ready to get your all-access pass to total ad impact? Get started with DISQO’s ad measurement solution today.
