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Good business decisions yield desired business results. But what really determines if a decision is good or bad? What if the objectives are formulated based on bad insights? The market research industry has a vital impact on the way businesses make their decisions, from competitive strategy to product concepts and innovations, audience targeting, conversion, and retention.
On June 10th at SurveyMonkey’s Fast Forward Live, market research thought leaders from DISQO, ESOMAR, Cint, and Ferrero North America will discuss how quality data is crucial to making good business decisions, and how flawed data can lead to flawed results. Panelists will share their perspective on how to address this important issue.
Panelists will include DISQO Chief Customer Officer, Bonnie Breslauer; Ferrero North America VP of Consumer and Shopper Understanding, Charles Guilbeau; Cint Chief Operating Officer, JD Deitch; ESOMAR Professional Standards Committee Chair, Judith Passingham; and SurveyMonkey Senior Director of Product Management, Samuel Bakouch.
Learn more about Fast Forward Live and register for the event here.
