Want complete consumer data, but ethically sourced?
Fraud in the market research industry has been increasing rapidly. From bots to click farms, fraud continues to shapeshift, requiring vigilance from all players. Researchers are alarmed by recent spikes in fraud, and are seeking new ways to combat it, and minimize its consequences.
At InsightAssociation’s 2021 NEXT virtual conference, DISQO’s Chief Customer Officer, Bonnie Breslauer, will be discussing the challenge facing the industry and sharing anti-fraud best practices available to stop fraudsters in their tracks. Catch Bonnie in an illuminating panel discussion with Tim McCarthy, General Manager at Imperium, Josh Rosenblum, VP of North America Client Solutions at Synqrinus Inc., and Tia Maurer, Group Scientist at Procter & Gamble.
Register for the event here.
About Insights Association
The Insights Association promotes the important role of insights in driving business impact. All of the association’s funding is invested in quality standards, legal and business advocacy, education, certification and direct support to members to help them thrive in the industry.