Connect opinions and behaviors across all digital touchpoints, desktop & mobile.

We connect what people say and actually do to drive confident business decisions

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DISQO is excited to announce our new systems integration partnership with Decision Analyst, one of the nation’s largest privately owned marketing research firms. Decision Analyst can now blend our first-party…

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Check out what’s new

New DISQO Research: Contaminated Data In Siloed Campaign Measurement Threatens Brand ROI

DISQO’s cookieless, fully permissioned, first-party view of consumers’ online behaviors uncovers...

DISQO Acquires Verto Analytics

DISQO expands product resources for its massive first-party audience insights...

New DISQO Research: Current Digital Ad Optimization Methods May Depress Sales Due To Increasing Data Restrictions

Hard to measure views to product pages on ecommerce platforms...

Survey Junkie

Survey Junkie is an online community with over 10 million members dedicated to making your voice heard.

  • share opinion Share Opinions
  • earn rewards Earn Rewards
  • share behaviours Share Behaviors
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Insights

Moving the Needle: Persuading the Vaccine “Unsure”

Want complete consumer data, but ethically sourced?

Four out of ten unvaccinated adults say they won’t get vaccinated against COVID-19 or are uncertain about it. Reaching herd immunity, generally regarded as a vaccination rate of at least 70% of the population, requires persuading at least half of the “Unsures” to take a jab.

The scale and speed of DISQO’s Audience Platform let us gain insight into the population of the vaccine “Unsures” to understand who they are and how they’re getting information about vaccines.

Reaching the Unsure requires tapping into the information sources that they listen to about vaccines. Riteaid, Walmart, Walgreens, CVS and other local pharmacy brands are well positioned to move the needle.

To see the complete report with detailed breakdowns by:

  • Age
  • Race and Ethnicity
  • Key factors in persuasion
  • Pharmacy impacts
  • And more…

check out our free report, Moving the Needle.

To see how DISQO could help accelerate your insights, please connect with us here.

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DISQO’s greatest advantage is the opportunity to peek into behavior behind the forbidden “walled gardens’’ by using their identity-based platform instead of using 3rd party cookies to capture ad exposure.”

Bruce Williams

Want complete consumer data, but ethically sourced?