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Survey Junkie is an online community with 1.5 million+ active members sharing zero-party data to fuel your insights advantage.

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Insights

Moving the Needle: Persuading the Vaccine “Unsure”

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Four out of ten unvaccinated adults say they won’t get vaccinated against COVID-19 or are uncertain about it. Reaching herd immunity, generally regarded as a vaccination rate of at least 70% of the population, requires persuading at least half of the “Unsures” to take a jab.

The scale and speed of DISQO’s Consumer Insights Platform let us gain insight into the population of the vaccine “Unsures” to understand who they are and how they’re getting information about vaccines.

Reaching the Unsure requires tapping into the information sources that they listen to about vaccines. Riteaid, Walmart, Walgreens, CVS and other local pharmacy brands are well positioned to move the needle.

To see the complete report with detailed breakdowns by:

  • Age
  • Race and Ethnicity
  • Key factors in persuasion
  • Pharmacy impacts
  • And more…

check out our free report, Moving the Needle.

To see how DISQO could help accelerate your insights, please connect with us here.

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DISQO’s greatest advantage is the opportunity to peek into behavior behind the forbidden “walled gardens’’ by using their identity-based platform instead of using 3rd party cookies to capture ad exposure.”

Bruce Williams

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