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Recently valued at billions, the drop-in audio chat app Clubhouse has stoked enthusiasm for a new social media experience among tech-watchers, even as most people have no idea what it is.
In our new free report Inside the Clubhouse, we leveraged the scale and speed of DISQO’s Consumer Insights Platform to gain insight into current Clubhouse participation and understand the broader potential for audio-only social experiences.
We found that today’s nascent audience skews in ways that likely reflect its current invite-only form, but changes in people’s behavior during the pandemic lockdown suggest that the audio-only Clubhouse model has legs.
As work shifted to home and people sought connection in lockdown, the use of video chat has become a pervasive activity which, perhaps surprisingly, is associated with interest in ways to connect with others without video.