As digital activities continue to grow, so does the need to accurately understand and measure consumer behavior. This year has seen a major shift towards digital across every industry, paving the way for interactions between brands and consumers moving forward. The need to learn and adapt to this new climate is absolutely crucial.
What does the future of consumer insights look like and how can brands leverage data to gauge their health in the market? Join DISQO’s very own VP of Consumer Insights, Carl Van Ostrand, and Gongos’ Sr. Analytics Translator, Lisa Speck at IIEX North America as they analyze terabytes of data to determine which brands are winning in this new landscape and how you can embrace digital data to succeed.
Hosted by GreenBook, IIEX North America is a three-day virtual event starting on September 9th through the 11th. Our session titled “The Exponential Rise of Digital — The Critical Role of Behavioral Data in Brand Health” will be held on September 10th at 2pm EST and will cover the following topics:
- Identifying offline and online behaviors
- Implications for behavioral data
- Human nature & its effect on research
- Understanding your competition
- Gaining a holistic view of brand health
Attendees of IIEX NA will have the opportunity to choose from over 60 sessions across a variety of topics including audience insights, data analytics, social impact, brand building, machine learning, and more! While day one and two will consist of future-focused ideas, technologies, and leaders in insights, day three will allow participants to join personal development workshops and hone in on their skills.
DISQO is excited to be speaking amongst some of the biggest brands in the market research and analytics space. During this session, brands will learn how to merge digital metrics with large-scale attitudinal and passive behavioral data, in order to uncover new insights about their audience.
About IIEX North America
IIEX is part of GreenBook’s mission to connect marketers and market researchers with the people, information, and ideas that will generate big results for their companies. They provide free resources and content that keep insights professionals connected and ahead of the game.