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DISQO is thrilled to announce its official partnership with Gongos, a customer-centric consultative agency, to bring to market a zero-party behavioral data solution that delivers meaningful, ongoing, and comprehensive insights for brands. Now, organizations can gain access to a fully agnostic digital consumer view of their brand and category. Applying expert analysis to a wealth of unstructured data provides a clear path toward greater brand health and growth.
DISQO’s proprietary audience allows for deep consumer insights at scale through user-permissioned data. Gongos further breaks down this data using custom brand metrics and analytics to this powerful new source of consumer experience.
“DISQO powers the understanding of people in a customer-centric world. We’re excited to be working with Gongos as they are one of the most forward-thinking agencies defining the future of market research. Together, we enable brands to better understand their customers and be ready to win the future.” – Armen Adjemian, Co-Founder and CEO of DISQO
Digital interactions with brands have grown exponentially and will always comprise a large percentage of the consumer journey, making it more important than ever to understand and accurately measure digital behaviors. This partnership will allow brands to gain an even deeper understanding of the full consumer journey down the funnel to purchase.
Together, DISQO and Gongos are translating rich data sets, from consumer intent through purchase, into valuable new brand metrics. Join us as we discuss which brands are successfully leveraging behavioral data at the virtual IIEX North America on Thursday, September 10th. Our very own VP of Consumer Insights, Carl Van Ostrand, and Gongos’s Senior Analytics Translator, Lisa Speck, will analyze terabytes of data and share how marketers can embrace digital data to succeed in our session titled “Demo: Behavioral Data in Brand Health, The Exponential Rise.”
“Digital interactions with brands have grown exponentially since the onset of 2020 and will always comprise a lion’s share of the customer’s journey,” said Camille Nicita, President and CEO of Gongos, Inc. “Activating on DISQO’s rich data source—often not captured by conventional metrics—means providing a new dimension of competitiveness for brands.”
Gongos is a consultative agency that places customers at the heart of business strategy. Partnering with insights, analytics, marketing, strategy, and customer experience groups, Gongos operationalizes customer centricity by helping companies both understand their customer needs and deliver on them better than anyone else. Gongos was named a Forbes “Small Giant” in 2020; ranks #44 among the largest market research organizations in the U.S.; and partners with Fortune 500 clients across multiple industries including Coca-Cola, Mars Wrigley, Kellogg’s, U.S. Bank, UnitedHealthcare and General Motors. For further insight into Gongos, visit gongos.com.