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Brands across every industry strive to share their stories with the right audience at the right time. In order to achieve this, brands must listen to current and prospective consumers, understand their needs, and discover opportunities for growth. Gauging these attitudes early and frequently can significantly improve campaign effectiveness, engagement, and user satisfaction for the long-term.
According to DISQO’s latest Consumer Voice study, a majority of our audience reports an interest in sharing their opinion with brands and believe their voice can create real impact in the products they use every day. While the method in sharing these attitudes with brands can vary — whether through surveys, customer support, or changes in purchase behavior — an overwhelming portion of people have valuable feedback to provide regarding their experiences with brands. The biggest problem is when brands don’t tap into this feedback or act upon it.
As a consumer-first insights platform, DISQO is built upon transparency, trust, and data quality. Parent company to Survey Junkie, we value the power in the consumer voice and believe people should have a choice in the information they share. Our recent satisfaction survey of over 1,500 members revealed an overwhelmingly positive response to our Survey Junkie experience (88%), one that was made possible by focusing on our community and core pillars. Most even said they would recommend Survey Junkie to a friend!
Cultivating audiences that are not only satisfied with their experience, but also actively engaging with a brand is one that takes time and dedication. It’s essential to spend extra time to develop genuine relationships with consumers, maintain brand promises, and deliver as expected. It involves a respect for new perspectives and a respect for privacy.
At DISQO, we believe in putting our principles first and tuning into our members regularly. The valuable consumer data we gain from our community allows us to continually improve their experience, and helps our clients innovate the products and services they offer. With transparency, reliability, and purposeful sharing, we can accelerate innovation and continue to create positive experiences for our audience.
About Survey Junkie
Survey Junkie is an online market research community wholly owned by the consumer insights platform DISQO, which delivers data and analytics to empower companies to make smarter decisions.
DISQO is a next-generation consumer-first insights platform that delivers unprecedented data and analytics to the market research industry. The company powers insights professionals and marketers with automated solutions that drive consumer research and improve ad effectiveness. Today, DISQO delivers an accurate and complete view of the consumer journey via technology built on the foundation of first-party research from millions of engaged consumers. By engaging consumers who choose to share their attitudes and behaviors, DISQO captures the highest quality data, empowering its clients to make confident decisions. Founded in 2015, DISQO is headquartered in Los Angeles, California, and has over 160 employees.