As shopping behaviors continue to shift week-over-week, how has the grocery industry been affected? More people than ever before are acquiring their groceries via online ordering for either store pickup or delivery, but will these shifts in consumer behaviors endure over the long term? How can shifting consumer attitudes provide an indicator of future behaviors?
Delving deeper into the grocery insights DISQO has gleaned from its weekly survey of consumer confidence, the consumer insights platform has conducted a series of surveys exploring the grocery shopping experience. Now in its second edition, that study explores:
- Preferred grocery shopping methods
- Overall satisfaction with different grocery shopping methods
- Plans to purchase groceries via in-store, pickup, or delivery
- Favorite aspects of each grocery shopping method
- Overall shifts in grocery shopping over the last two months
Here are some highlights from the report:
- In-store grocery shopping has recently increased. When looking at reported grocery shopping methods over the past two weeks, we notice that habits have remained largely unchanged from May to June. In-store grocery shopping, however, has seen a slight increase (+3%), now with 75% reporting that they purchased their groceries in-store within the last two weeks.
- Satisfaction with in-store grocery shopping has grown. While 71% report some level of satisfaction with in-store grocery shopping in May, 78% report satisfaction for this method in June — a 10% increase. Another 18% remain neutral and about 4% express dissatisfaction with in-store grocery shopping.
- Product selection & convenience drive in-store sales. The top reasons people choose to purchase their groceries in-store is due to product selection (72%) and convenience (57%). Other factors include product availability (45%) and low prices (35%).
- Grocery pickup plans have declined. While 80% reported plans to order groceries for pickup in May, 77% report the same plans in June — a 4% decline. This leaves 23% who do not have plans to pick up groceries in the next two weeks.
- People order pickup & delivery for safety and convenience. The main factors that drive grocery pickup and delivery orders are safety (68% for pickup and 66% for delivery) and convenience (78% for pickup and 81% for delivery). Looking at the changes over time, we notice an increase in reported convenience for both pickup and delivery (+7%).
- Most online orders are made direct. About 67% of online grocery orders are made directly through the store while 23% opt into third-party services. Still, 10% use both direct and third-party sources for their groceries.
- Grocery shopping has changed dramatically over two months. When looking at changes in reported grocery shopping habits over the last two months, we see a decrease in in-store buying (34%) and an increase in bulk item purchases (24%). Another 15% report more grocery delivery and pickup orders over the last couple months.
The second edition of the report includes over 25 charts and provides insight into attitudes and habits related to grocery shopping over time. As future editions of the study are conducted, the official report page will be updated, and we will continue to provide updates on the DISQO blog.
For additional highlights, methodology, and access to the full report, visit the DISQO Grocery Shopping Experiences report page.