In times of constant change, it’s important to stay tuned in to shifting consumer concerns and confidence. As people become more adapted to staying at home, how have habits and confidence changed over time?
To find out, we have continued to conduct weekly surveys of select DISQO audience members as part of our ongoing Consumer Confidence Study, and the results of the second edition of the report are available today.
Each week, over 10,000 people shared their perspective on the following topics:
- Reported online shopping behaviors
- Engagement in everyday consumer activities
- Plans for engagement in future activities
- Concerns impacting consumer confidence
- Overall spending shifts
Here are the top highlights from the second edition of the study:
- Online purchases are steadily increasing. As of April 27, 44% of all purchases are reportedly made online — a number that has steadily increased week-over-week.
- People prefer to purchase groceries in-store. Although in-store grocery shopping dropped moderately from week 1 to week 2 (-15%), it has remained relatively stable since then.Approximately 64% report purchasing groceries in-store, while only 23% report purchasing groceries online.
- The patience to cook at home wears thin. As of April 27, 48% opt for takeout and 22% get delivery — a 6% and 14% increase respectively.
- Home projects and entertainment are keeping quarantine exciting. As people adjust to their lives at home, we have seen a significant 55% increase in reported home & garden purchases. Home entertainment purchases have remained stable at 12% over the last six weeks.
- Non-essentials saw dips, but have since recovered. When looking at reported purchases for non-essential items like apparel and beauty, both categories have seen an increase, as people begin to spend more on small niceties.
- People aren’t dining out, but they hope to soon. While only 1% report dining out, 6% are optimistic that they will be able to dine out in the next two weeks.
- Auto interest is increasing. Over the past six weeks, reported auto buying has remained stable at 2%. When surveyed about their plans to purchase a car soon, 7% showed interest.
- Concern for contracting COVID-19 remains high. Still, 90% remain worried about contracting COVID-19.
- People are less concerned about spreading COVID-19. Although concern for spreading COVID-19 is still high (85%), it has seen a decline over the last three weeks.
- Spending habits are slightly decreasing. As of April 27, 36% report spending the same amount of money as last month and 46% report spending less.
- Staying at home is becoming the new norm. In an effort to flatten the curve, 74% report staying home more now in comparison to last month, while another 24% are spending the same amount of time at home as they did in March.
The second edition of the report includes 25 new charts, showing changes week over week on topics related to COVID-19. As future editions of the study are conducted, the official report page will be updated, and we will continue to provide updates on the DISQO blog.
For additional highlights, methodology, and access to the full report, visit the DISQO Consumer Confidence Study report page.