For many, Earth Day is a reminder to appreciate the planet and its health. As many will be spending the day indoors this year to preserve our population’s health, DISQO wanted to share the results of a new study we did on a topic that connects both nature and nutrition: interest in organic foods.
Earlier this year, DISQO asked a selected sample of our audience to share what motivates them to seek organic foods. After all, the availability and variety of organic foods offered by many grocers has been growing significantly, and we have seen notable behavioral uptick in this category.
However, how has interest in organic foods shifted as people are simultaneously more health conscious than ever, yet faced with sparse store shelves? To answer these questions, DISQO has prepared a study that unpacks interest in organic food over time, and the results are now available!
In the study, we sought to uncover:
- What motivates people to seek organic foods?
- How do people feel about organic versus non-organic foods?
- How have attitudes shifted over the past few months?
- How has measurable behavioral interest shifted comparatively?
While the report page offers additional highlights — as well as a direct download of the full report with over 50 pages of charts — here are a few notable takeaways from the study:
- Reported interest in organic food has increased nominally. In April, 58% of people agreed that they care about whether their food is organic, up from 55% in February.
- Actual behavioral interest in organic food has increased notably. While people were far more likely to report an interest in organic foods than to exhibit the same interest, growth in daily search activity for organic foods rose 76% from February to April.
- People report buying organic products more now than in the past. In April, 26% of people reported an increase in their organic product buying activity over the previous month, though 18% reported a decline in this regard.
- More people always choose the organic option when available. In April, 14% of people reported always choosing organic options when available, up from 10% in February.
- People are most likely to look for organic options for produce, meat, and dairy products. In April, 42% of people reported a preference for organic products, 31% reported a preference for organic meats, and 25% reported a preference for organic dairy products. Compared to February, this marks a slight decline in preference for organic produce (from 45% to 42%), a slight increase in preference for organic meat (from 26% to 31%), and a similar slight increase in preference for organic dairy (from 22% to 25%).
For additional highlights, methodology, and access to the full report, visit the Unpacking Interest in Organic Foods report page.