Over the last few weeks, the spread of COVID-19 has impacted society in innumerable ways. As institutions respond and the situation evolves, how is the public responding? To answer this question, we conducted a study to understand the impact of COVID-19 on public attitudes and behaviors. Today, that report is available.

The study was done in two parts: a sequential attitudinal survey and a 100-day behavioral analysis of digital behavior. At a high level, the study sought to understand:

  • Consumer confidence in their personal safety & preparedness
  • Consumer confidence in public institutions
  • Effects on reported shopping & travel behaviors
  • Effects on measurable online browsing behaviors

While the report itself contains over 50 pages of information, here are a few highlights:

  • While sentiment varies by region and age group, approximately half of all individuals currently feel safe from COVID-19.
  • As people become more informed and stock up on necessities, they feel more personally prepared (61%) in the event COVID-19 spreads to their city.
  • Public confidence in government institutions to handle the situation has remained stable over the last few weeks, currently resting at 40%.
  • One third of people report that the pandemic has affected existing travel plans.
  • Nearly half of people (47%) confirm they have made purchases specifically in reaction to the virus.
  • Shopping habits are changing, as people avoid crowds (27%) or stores altogether (7%) while still seeking to stock-up on non-perishable foods (29%), household essentials (23%), and cleaning supplies (18%).
  • As significant news events pertaining to the virus happens, spikes in searches and browsing activity is significant.

Detailed information regarding the attitudinal & behavioral impact of COVID-19 on individuals is available on the report page, and additional dozens of additional charts are similarly available for download.


All participants in this study are opted-in members of the DISQO Audience. Digital activity for the behavioral component of this study was captured via a 100% opt-in first-party data set. Attitudinal responses for the survey component of the study was likewise collected directly from DISQO Audience members. In total, over 72,000 survey responses were collected, with each edition of the survey having approximately 24, 000 participants on average. Additional information regarding study methodology is available on the report page.