Connect opinions and behaviors across all digital touchpoints, desktop & mobile.

We connect what people say and actually do to drive confident business decisions

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DISQO is excited to announce our new systems integration partnership with Decision Analyst, one of the nation’s largest privately owned marketing research firms. Decision Analyst can now blend our first-party…

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Survey Junkie

Survey Junkie is an online community with over 10 million members dedicated to making your voice heard.

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  • share behaviours Share Behaviors
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Announcements

New Study: Understanding the Impact of COVID-19 on Public Attitudes & Behaviors

Want complete consumer data, but ethically sourced?

Over the last few weeks, the spread of COVID-19 has impacted society in innumerable ways. As institutions respond and the situation evolves, how is the public responding? To answer this question, we conducted a study to understand the impact of COVID-19 on public attitudes and behaviors. Today, that report is available.

The study was done in two parts: a sequential attitudinal survey and a 100-day behavioral analysis of digital behavior. At a high level, the study sought to understand:

  • Consumer confidence in their personal safety & preparedness
  • Consumer confidence in public institutions
  • Effects on reported shopping & travel behaviors
  • Effects on measurable online browsing behaviors

While the report itself contains over 50 pages of information, here are a few highlights:

  • While sentiment varies by region and age group, approximately half of all individuals currently feel safe from COVID-19.
  • As people become more informed and stock up on necessities, they feel more personally prepared (61%) in the event COVID-19 spreads to their city.
  • Public confidence in government institutions to handle the situation has remained stable over the last few weeks, currently resting at 40%.
  • One third of people report that the pandemic has affected existing travel plans.
  • Nearly half of people (47%) confirm they have made purchases specifically in reaction to the virus.
  • Shopping habits are changing, as people avoid crowds (27%) or stores altogether (7%) while still seeking to stock-up on non-perishable foods (29%), household essentials (23%), and cleaning supplies (18%).
  • As significant news events pertaining to the virus happens, spikes in searches and browsing activity is significant.

Detailed information regarding the attitudinal & behavioral impact of COVID-19 on individuals is available on the report page, and additional dozens of additional charts are similarly available for download.

Methodology

All participants in this study are opted-in members of the DISQO Audience. Digital activity for the behavioral component of this study was captured via a 100% opt-in first-party data set. Attitudinal responses for the survey component of the study was likewise collected directly from DISQO Audience members. In total, over 72,000 survey responses were collected, with each edition of the survey having approximately 24, 000 participants on average. Additional information regarding study methodology is available on the report page.

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DISQO’s greatest advantage is the opportunity to peek into behavior behind the forbidden “walled gardens’’ by using their identity-based platform instead of using 3rd party cookies to capture ad exposure.”

Bruce Williams

Want complete consumer data, but ethically sourced?