Expectations for media agencies are higher than ever. As transparency, brand safety, and performance requirements place more pressure on buyers, how are agencies adapting and finding ways to both efficiently and effectively engage the right audiences?
Next week, media buying leaders will share their stories at the Digiday Media Buying Summit. Hosted in sunny Palm Springs, California from February 25th to the 27th, the event will explore changes in the agency landscape, concerns facing the industry, emerging technologies, and opportunities to look forward to in 2020.
While dozens of speakers will take the stage — from companies like Apple, Horizon Media, OMD, and numerous other brands & agencies — these are the sessions we’re looking forward to most:
Media Buying in the World of “Ad-less” Streaming — Tuesday, February 25th, 3:55pm
Mark Book, Head of Content (NA) at Digitas, walks us through the world of media buying as it relates to “ad-free” streaming platforms.
Navigating Key Trends in Commerce — Tuesday, February 25th, 5pm
Clint Armstrong, VP of Retail Search & Social at Triad, talks about how the shift in retail will impact media buying and how to overcome some of the challenges it poses.
Data Analysis Paralysis: Cutting Through the Noise — Wednesday, February 26th, 11:05am
Becky Prindable, VP & Group Director at Havas Media, discusses how marketers can cut through the noise to find meaningful insights and shares actionable tips to ensure your measurement tools are deployed effectively.
Tried and True Habits of Good Client Relationships — Thursday, February 27th, 9:05am
Jim Hamilton, Chief Client Officer at Jellyfish, explains the do’s and don’ts of client relationships, what has worked in the past and continues to work now, as well as what tactics we should let go of.
Digiday, a division of Digiday Media, takes a global view of the media and marketing industries and confronts the truths in technology’s disruption of these industries. Digiday connects with its audience across web, email, podcasts, a quarterly magazine, a membership program and in-person events.
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