In any line of business, one of the most important components is building and maintaining effective relationships. That very principle is what The Market Research Event, or TMRE, was built on.

TMRE attracts over 1,000 research insight leaders from around the world for four days of discussions, workshops, and networking opportunities. This year, the event will be held at The Mirage in Las Vegas from November 4th to the 7th.

What makes TMRE unique? Attendees can build their own agenda by picking from over 120 case studies ranging from innovation and growth to data science, UX, leadership, and consumer disruption. Here are some of the sessions we’re excited about:

Workshop E: Market Research in a World of Automation Monday, Nov. 4th, 3:30 to 5:30pm
Join David Seuss, CEO of Northern Light, Alex Gelman, CEO of mTab, and Andrew Desmarais, Director of Sales at KnowledgeHound, as they dive deep into the nuances of AI and how you can get started.

Hacks for Growing a Research and Insights Culture From the Ground Up Tuesday, Nov. 5th, 2 to 2:45pm
Annie Corbett, Product and UX Research Lead at DraftKings, explains how you can empower your organization to make data-drive product decisions and understand the best ways to collaborate on research insights.

The Why Beneath Behaviors: How Staples Turns Trends into Winning StrategyWednesday, Nov. 6th, 4:15 to 5pm
Ted Pulsifer, CRO & Partner at Market Cube, Steve Nicosia, Research Director at Jackman Reinvents, and Amy Lang, VP of Insights & Strategy at Staples, discuss how focusing on the “why” can allow you to better understand and engage consumers.

How an Enterprise Segmentation can Drive Brand Marketing and Advertising StrategyThursday, Nov. 7th, 11:10 to 11:55am
Daniel Blatt, Director at Prudential, talks about creating an enterprise wide needs-based taxonomy that aligns individuals, product solutions, messaging, and media buying to form a holistic consumer-centric marketing strategy.

See the full event agenda here.

About TMRE

The Market Research Event brings together over 1,000 researchers and insights executives under one roof, with over 60% of attendees coming from the client-side. TMRE strives to equip market research leaders with the skills, resources, and community support to create impact in their organizations. Learn more about TMRE here.

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