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Active Measure rebrands to DISQO
We are now DISQO! Our new brand captures the essence of what we do today, and will carry us forward into the future as we continue to grow and build new solutions for our clients. Our commitment to delivering quality data that reflects the true consumer mindset remains steadfast.
Respect for our panelists – the consumer – has been a core value since inception. It is the key driver of our success in building a diverse and responsive research community. This will remain the foundation of DISQO as we continue to innovate and harness multi-channel data to tell the story of the consumer.
Our mission is to help our clients discover the “Why” behind consumers’ opinions and behaviors. DISQO will provide the most complete view of the consumer while taking quality to an unsurpassed level. This will drive our clients’ most impactful decisions.