A Market Research Online Community (MROC) is a growing and interesting part of the Market Research Industry. Building and successfully running an MROC requires a careful combination of a variety of factors that researchers can affect — both directly and indirectly. In this whitepaper, we will be discussing a subset of those factors and putting forth future hypotheses for further consideration.
MROCs And Their Benefits
Let’s start with a simple definition of what we mean by MROC: in this whitepaper an MROC is a group of participants who are brought together to interact and share their opinions for a company or brand.