Want complete consumer data, but ethically sourced?
Los Angeles based DISQO, a tech-driven panel company establishing higher data quality standards for its clients, announces Bonnie Breslauer has joined the company in the newly created position of Chief Customer Officer. The company’s consumer-centric philosophy and rapid software development are the driving forces behind its success.
Breslauer will build on its customer-driven growth, and share its profound message throughout the research community. As a member of the Executive Team, she will help guide DISQO’s strategic vision and positioning.
DISQO CEO Armen Adjemian expressed his enthusiasm regarding Breslauer’s acceptance of the role: “I could not be more excited to have Bonnie on the DISQO team. She brings a stellar reputation and deep industry knowledge to the company. Her passion for true research panels and a quality driven product are perfectly aligned with DISQO’s mission. We’re solving one of the most complicated issues in sampling – delivering quality data at a time when respondent engagement is at an all-time low and online fraud is rampant. We’ve built a true research panel that not only addresses these issues, but also provides significant feasibility with a continuous investment in panel and technology. Bonnie will help us shape the product, incorporate client needs, and share our story.”
Breslauer is mutually excited: “DISQO is the perfect fit for me. I’m all about delivering quality and consider managed panels to be the gold standard. I have no doubt that DISQO’s product offering and message will resonate with clients. I’m truly thrilled to join a vibrant company that has tremendous momentum in the marketplace.”
Breslauer is a pioneer and veteran of online marketing research. She joined Lightspeed, part of the Kantar Group, in 2001 to commercialize its panel offer in North America. Throughout her tenure, Breslauer held multi-faceted executive roles, on both a regional and global level. In Lightspeed’s early years, she was instrumental in building the US business, driving both revenue growth and profitability, while hiring and managing high performing, client-focused teams. She instituted and managed Kantar’s first online sample procurement program launched in 2006. She led teams that focused on meeting the online sample needs of the Kantar companies, such as Millward Brown, TNS and Added Value. Throughout her 16 years at Lightspeed, Breslauer gained industry-wide repute as a trusted advisor and an advocate for clients.
Prior to her tenure at Lightspeed, Breslauer worked for market research firms such as Maritz, M/A/R/C and TNS, where she specialized in research based customer loyalty programs. She consulted with Fortune 500 client organizations to align the voice of the customer with business practices to improve the customer experience and ultimately increase retention.
Breslauer is a long-time member and participant of numerous industry associations, including the Insights Association (formerly CASRO/MRA), ARF, ESOMAR and AMA. She is a founding member of SampleCon, a conference dedicated to driving the sample industry through discussion of trends, disruption and innovation for the future.