Sony Bond Experience
AGENCY: DARE
CAMPAIGN : Sony Bond Experience
When Sony asked Dare Digital to create a subtle campaign connecting them to the eagerly-awaited new Bond film, Quantum of Solace, Dare naturally turned to post-centric digital production specialists, Disqo, for help. The project comprises a series of six online experiences, each representing a different Sony product, where users assume the interactive role of a Bond-style agent who has to master various challenges. Disqo was responsible for overseeing the shoot, post production and programming.
Disqo's creative director, Ben Leyland, assumed the role of director. Filming of all required elements (for example, the MI5-like office set-ups and the surveillance video) took place in Pinewood studios over two days using a Steadicam.
