Around Europe in the IS250C
AGENCY: CHI
CAMPAIGN : Lexus
Disqo's continuing collaboration with CHI has produced a second photoreal mircosite for Lexus using Disqo's CGI and Flash development expertise to create a 360-degree vision of the car with a complex navigation tool that takes users on a virtual trip through Europe.
The site sees a 3D replica of the Lexus IS 250C, rebuilt in all its glory, on a revolving platform. To highlight the fact that the car's roof only needs 20-seconds to descend, the site is based on 20 different viewpoints of the car. The user can either scroll through the 20 viewpoints, each one linking to a European place of interest, to take a smooth 360-degree journey around the car; or they can select a European location from a subtly integrated map, where each location then links to the car in a revolving manner to reveal a different perspective. The site also features hotspots within the car, such as navigation and safety, which link to explanatory interactive videos.
Click here to see the Lexus IS250C
